A BRAND THAT LOOKS BACK ON A VIBRANT PAST OVER THE DECADES

New York City, 1957 - the year Michael Knudsen created GRAVEL, one of the oldest perfume brands still available in the USA. A decade of change, full of strength and energy.

The cityscape was characterized by women and men wearing double-breasted hats and costumes, classically elegant. But also through the up-and-coming youth, wild and powerful, full of energy. GRAVEL perfumes are the echo of this era - they embody this unmistakable spirit, characterized by timeless elegance and groundbreaking dynamic forces.